Opening hook paragraph. Start with the problem, the cost of the problem, or a surprising statistic. This sets the stage for everything that follows and earns the reader's attention in the first 10 seconds. Keep it 2–3 sentences max.
Bridge paragraph — expand on the problem and preview what this post will teach them. Make a promise: "By the end of this, you'll know exactly how to [outcome]."
A relevant stat or key insight that reinforces the article's thesis. Make it bold, make it relevant, make it impossible to ignore.
Section 1 — H2 Heading (Use Target Keywords)
First paragraph under this section. Lead with the most important point — don't bury it. Readers skim, so front-load value in every section.
Supporting detail, example, or explanation. Use real-world language your target customer uses — not jargon.
- Bullet point one — specific, concrete, actionable
- Bullet point two — continue the thought
- Bullet point three — tie it back to their business
Section 2 — H2 Heading
Open this section by connecting it to the previous one. Transitions matter — they keep readers moving forward instead of bouncing.
"A relevant quote, customer insight, or key takeaway that deserves to stand out from the surrounding text." — Source or context
Sub-point 1 — H3 Heading
Drill deeper into a specific aspect of section 2. Use H3 for subcategories within a main section.
Sub-point 2 — H3 Heading
Second sub-point. Keep H3 sections tighter and more focused than H2 sections.
Section 3 — H2 Heading
Third main section. By now the reader is invested — this is a good place for a deeper example, case study, or "how-to" walkthrough.
| Column A | Column B | Column C |
|---|---|---|
| Row 1, Cell 1 | Row 1, Cell 2 | Row 1, Cell 3 |
| Row 2, Cell 1 | Row 2, Cell 2 | Row 2, Cell 3 |
| Row 3, Cell 1 | Row 3, Cell 2 | Row 3, Cell 3 |
Section 4 — H2 Heading (If Needed)
Additional section. A good blog post has 3–5 H2 sections. More than 5 should probably be split into a series.
Conclusion — Wrap It Up and Drive Action
Briefly summarize the key takeaways — 3–4 sentences max. Don't just repeat everything; synthesize it into the core insight.
End with a clear call to action. What should the reader do next? Make it specific, low-friction, and tied directly to the article topic.